{"id":1284,"date":"2025-04-04T12:58:26","date_gmt":"2025-04-04T12:58:26","guid":{"rendered":"https:\/\/dev.opendesignsin.com\/insillion\/?p=1284"},"modified":"2025-09-26T13:04:23","modified_gmt":"2025-09-26T13:04:23","slug":"empowering-tier-1-health-insurance-carrier-with-omni-channel-product-journeys","status":"publish","type":"post","link":"https:\/\/dev.opendesignsin.com\/insillion\/case-studies\/empowering-tier-1-health-insurance-carrier-with-omni-channel-product-journeys","title":{"rendered":"Empowering Tier 1 Health Insurance Carrier with Omni-Channel Product Journeys"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1339.52px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:32px;\"><div class=\"fusion-text fusion-text-1\"><\/div>\n<h2>Overview<\/h2>\n<p>Insillion transforms the digital buying experience for a leading tier-1 health insurance carrier in India, delivering a seamless omni-channel journey that enhances customer satisfaction and operational efficiency.<\/p>\n<h2>About the Client<\/h2>\n<p>The client is a top-tier health insurance provider, part of a major Indian conglomerate. They offer unique plans for chronic care, COVID-19, and critical illnesses, supported by a network of over 10,000 hospitals and 5,000+ locations across India.<\/p>\n<\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-2 fusion-columns-total-2 fusion-content-boxes-1 content-boxes-icon-with-title content-left\" style=\"--awb-hover-accent-color:var(--awb-color4);--awb-circle-hover-accent-color:var(--awb-color4);\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(198,217,232,0.4);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Challenges<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ol>\n<li><span data-contrast=\"auto\">Create a seamless omnichannel journey for quote, payment, and core policy generation.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Develop a unified buy journey across bancassurance and B2C channels to improve customer experience.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Reduce cart abandonment through tracking and re-engagement strategies.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Enable faster KYC processes for improved onboarding and compliance.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Introduce dynamic benefits like wellness discounts within the payment journey.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(198,217,232,0.4);\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading icon-left\"><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Results<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<ol>\n<li><span data-contrast=\"auto\">Implemented quote, proposal, and payment flow for B2C and bancassurance with core system integration.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Enabled straight-through policy issuance from core and referral triggers for underwriter approval in exception cases.<\/span><\/li>\n<li>Drop-off URLs generated and shared for SMS\/email follow-ups.<\/li>\n<li><span data-contrast=\"auto\">Integrated DigiLocker for seamless, real-time KYC verification.<\/span><\/li>\n<li>Wellness-based discounts are integrated, and the payment is enhanced via Juspay.<\/li>\n<\/ol>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Insillion transforms the digital buying experience for a leading tier-1 health insurance carrier in India, delivering a seamless 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