{"id":3305,"date":"2025-10-13T08:04:34","date_gmt":"2025-10-13T08:04:34","guid":{"rendered":"https:\/\/dev.opendesignsin.com\/insillion\/?p=3305"},"modified":"2025-12-16T05:20:33","modified_gmt":"2025-12-16T05:20:33","slug":"hard-vs-soft-markets-risk-capacity","status":"publish","type":"post","link":"https:\/\/dev.opendesignsin.com\/insillion\/blog\/hard-vs-soft-markets-risk-capacity","title":{"rendered":"Understanding Hard vs. Soft Insurance Market Phases"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1339.52px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-line-height:1.5;\"><p><span data-contrast=\"auto\">The last 5 years (2019-2024) have been largely discussed\u00a0as a Hard Market in the insurance industry. During this time, MGAs haven't just weathered the challenges, they've grown through them. In 2024 alone, U.S. MGAs wrote\u00a0$114.1 billion\u00a0in direct premiums, a 16% jump from the prior year, significantly outpacing growth in the broader property-casualty sector <\/span><a href=\"https:\/\/www.conning.com\/about-us\/news\/ir-pr---mga-2025\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">(Conning Report)<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Yet, despite the impressi<\/span><span data-contrast=\"auto\">ve expansion, MG<\/span><span data-contrast=\"auto\">As are facing\u00a0a capacity crunch, with negotiations becoming more demanding and assessments more rigorous. And this has everything to do with the ongoing\u00a0Hard market phase.<\/span><span data-ccp-props=\"\">\u00a0<\/span><span data-contrast=\"none\"><br \/>\n<\/span><\/p>\n<p><b><span data-contrast=\"auto\">So, what exactly is a Hard market, and how can MGAs\u00a0better navigate one? <\/span><\/b><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Insurance veterans <\/span><span data-contrast=\"none\">Chris Lowell (Managing Director, InnSure) and Somil Jain (Principal & Senior Consulting Actuary, Lewis & Ellis) answer these questions and more in MGA101: our video series unpacking\u00a0all things risk capacity<\/span><span data-contrast=\"auto\"> \u2014 in particular,\u00a0<\/span><span data-contrast=\"none\">the <\/span><i><span data-contrast=\"none\">how and what<\/span><\/i><span data-contrast=\"none\"> of <\/span><span data-contrast=\"none\">having c<\/span><span data-contrast=\"none\">hallenging\u00a0capacity conversations.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Rylnber3oLg?si=O0-gCXx45sUtzt1n\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span data-contrast=\"auto\">To really grasp what a hard market is, let's first understand the bigger picture: Insurance is cyclical.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">Insurance is Cyclical<\/span><\/h2>\n<p><span data-contrast=\"none\">Aspiring MGAs should note that the insurance<\/span><span data-contrast=\"none\"> industry moves in cycles, <\/span><span data-contrast=\"none\">shifting between Soft Markets and Hard Markets that can last for years.<\/span><span data-contrast=\"none\">\u00a0While these cycles share some drivers with the broader economy, they tend to follow their own trajectory and don't necessarily align with general economic trends.<\/span><\/p>\n<h2><span data-contrast=\"none\">What Is the Difference between Hard and Soft Markets?\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Hard Markets are marked by:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"2\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Tighter underwriting standards,\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"2\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Increased premium rates, and<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"2\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Stricter, more cautious allocation of risk capital.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">i.e, Demand is higher than supply, with buyers being less likely to find personalized policies that meet their terms.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Soft Markets are characterized by:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Looser underwriting standards,<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Lower or stable premiums, and\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Larger availability and allocation of risk capital.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">i.e, Carriers cover broader risks at more competitive prices, which can result in slimmer profit margins, or even losses.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/10\/Insurance-Hard-Market-vs-Soft-Market.svg\" alt=\"Insurance Hard Market vs Soft Market\" \/><\/p>\n<h2><span data-contrast=\"auto\">What Causes Hard and Soft Markets in Insurance?\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Somil believes that <\/span><b><span data-contrast=\"auto\">hard markets<\/span><\/b><span data-contrast=\"auto\"> often emerge after major losses or NATCAT events, which alter how the broader insurance community perceives risk and prices policies. These events can cause insurers and reinsurers to redirect their capital to lines or industries with lower loss exposure. Other contributing factors include falling or negative investment returns, regulatory factors, etc. <\/span><a href=\"https:\/\/www.ncci.com\/Articles\/Pages\/II_Underwriting-Cycle-Research-Brief.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">(NCCI Research Brief)<\/span><\/a><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This hardening phase eventually results in stronger, consistent underwriting profits. As premium-to-surplus ratios improve, insurers begin competing by offering broader coverage and expanding into new lines and markets, which leads to a<\/span><b><span data-contrast=\"auto\"> soft market phase<\/span><\/b><span data-contrast=\"auto\"> over time.<\/span><\/p>\n<h2><span data-contrast=\"auto\">Finding Risk Capacity in a Hard Market\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Chris clarifies that while \"hard\" and \"soft\" describe the overall insurance market, conditions often differ across lines of business and geography. This means that in a hard market, overall capacity shrinks\u2014but the impact is often harder on certain lines or regions, making the search for risk capital in those specific areas\u00a0even more challenging.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Alt<\/span><span data-contrast=\"auto\">hough capital investment into MGAs has remained steady, long-term capacity is <\/span><a href=\"https:\/\/www.reinsurancene.ws\/hardening-market-causing-capacity-concerns-for-mgas-am-best\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">now being allocated with greater scrutiny.<\/span><\/a><span data-contrast=\"auto\"> Insurers are incr<\/span><span data-contrast=\"auto\">easingly favoring MGAs who can evidence:<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"3\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Disciplined underwriting,<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"3\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Effective claims management,<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"3\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Low loss ratios,<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"3\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">A <\/span><a href=\"https:\/\/www.idexconsulting.com\/blog\/2025\/06\/mga-outlook-is-growth-clashing-with-capacity-concerns?source=google.com\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">clear articulation<\/span><\/a><span data-contrast=\"auto\"> of their product and its market potential<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"3\" data-list-defn-props=\"{\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Proven data capabilities, API-enabled tech stacks, and the <\/span><span data-contrast=\"auto\">expertise to leverage them.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<h2>Alternative Capital Sources for MGAs<\/h2>\n<p><span data-contrast=\"auto\">Alternative capital sources, such as insurance-linked securities (ILS) and private equity (PE), are increasingly backing MGAs. <\/span><a href=\"https:\/\/www.conning.com\/about-us\/news\/ir-pr---mga-2025\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Conning<\/span><\/a><span data-contrast=\"auto\"> reports that 51% of U.S. MGAs now use ILS funds for capacity: evidence of both the model's resilience and growth potential. In hard markets where insurers may hesitate to expand beyond established markets, MGAs can step in to serve niche lines by looking beyond conventional reinsurance for capacity.<br \/>\n<\/span><\/p>\n<h2><span data-contrast=\"auto\">On Navigating Hard vs. Soft Market Cycles<\/span><\/h2>\n<p><span data-contrast=\"auto\">Hard and soft markets each have distinct traits, shaping how capacity is allocated and how carriers approach underwriting. By staying aware of which phase the insurance industry is in, new and growing MGAs can develop a more nuanced perspective of the market and can position or pitch themselves with greater precision to risk capacity providers.<\/span><span data-ccp-props=\"\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Entering the industry during a hard market raises the barriers to entry are, meaning MGAs that demonstrate credibility and secure capacity under these conditions position themselves up for greater success when market conditions eventually ease. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1339.52px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>\u00a0<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yet, despite the impressive expansion, MGAs are facing\u00a0a capacity crunch, with negotiations becoming more demanding and assessments more rigorous. And this has everything to do with the ongoing\u00a0Hard market phase.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[25],"class_list":["post-3305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-debitis"],"acf":{"event_date":null,"author_name":"Insillion Team","author_image":{"ID":3134,"id":3134,"title":"","filename":"Favicon-2.png","filesize":7655,"url":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2.png","link":"https:\/\/dev.opendesignsin.com\/insillion\/blog\/digital-insurance-mga\/attachment\/favicon-2-2","alt":"Insillion Favicon","author":"1","description":"","caption":"","name":"favicon-2-2","status":"inherit","uploaded_to":3170,"date":"2025-07-31 10:29:21","modified":"2025-10-24 06:43:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/dev.opendesignsin.com\/insillion\/wp-includes\/images\/media\/default.png","width":400,"height":400,"sizes":{"thumbnail":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2.png","medium_large-width":400,"medium_large-height":400,"large":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2.png","large-width":400,"large-height":400,"1536x1536":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2.png","1536x1536-width":400,"1536x1536-height":400,"2048x2048":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2.png","2048x2048-width":400,"2048x2048-height":400,"blog-large":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2-400x272.png","blog-large-width":400,"blog-large-height":272,"blog-medium":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2-320x202.png","blog-medium-width":320,"blog-medium-height":202,"recent-posts":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2.png","recent-posts-width":400,"recent-posts-height":400,"recent-works-thumbnail":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2-66x66.png","recent-works-thumbnail-width":66,"recent-works-thumbnail-height":66,"fusion-200":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2-200x200.png","fusion-200-width":200,"fusion-200-height":200,"fusion-400":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2.png","fusion-400-width":400,"fusion-400-height":400,"fusion-600":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2.png","fusion-600-width":400,"fusion-600-height":400,"fusion-800":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2.png","fusion-800-width":400,"fusion-800-height":400,"fusion-1200":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2.png","fusion-1200-width":400,"fusion-1200-height":400,"portfolio-full":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2.png","portfolio-full-width":400,"portfolio-full-height":400,"portfolio-one":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2-400x272.png","portfolio-one-width":400,"portfolio-one-height":272,"portfolio-two":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2-400x295.png","portfolio-two-width":400,"portfolio-two-height":295,"portfolio-three":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2-300x214.png","portfolio-three-width":300,"portfolio-three-height":214,"portfolio-five":"https:\/\/dev.opendesignsin.com\/insillion\/wp-content\/uploads\/2025\/07\/Favicon-2-177x142.png","portfolio-five-width":177,"portfolio-five-height":142}}},"_links":{"self":[{"href":"https:\/\/dev.opendesignsin.com\/insillion\/wp-json\/wp\/v2\/posts\/3305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.opendesignsin.com\/insillion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.opendesignsin.com\/insillion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.opendesignsin.com\/insillion\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.opendesignsin.com\/insillion\/wp-json\/wp\/v2\/comments?post=3305"}],"version-history":[{"count":5,"href":"https:\/\/dev.opendesignsin.com\/insillion\/wp-json\/wp\/v2\/posts\/3305\/revisions"}],"predecessor-version":[{"id":3973,"href":"https:\/\/dev.opendesignsin.com\/insillion\/wp-json\/wp\/v2\/posts\/3305\/revisions\/3973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.opendesignsin.com\/insillion\/wp-json\/wp\/v2\/media\/776"}],"wp:attachment":[{"href":"https:\/\/dev.opendesignsin.com\/insillion\/wp-json\/wp\/v2\/media?parent=3305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.opendesignsin.com\/insillion\/wp-json\/wp\/v2\/categories?post=3305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.opendesignsin.com\/insillion\/wp-json\/wp\/v2\/tags?post=3305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}